4 Ways Video Conferencing Can Benefit Small Business 3

Zoom video conference

I have found video conferencing to be an important component in the running of my home business, and with the very affordable packages available now, it can be a vital tool in your kit too.

More and more small companies and individuals are adopting video conferencing and collaboration platforms as a way to stay connected, it just makes so much sense)!

Because working from home has become more common plus prices for video conferencing have come down, the compelling reasons for utilizing video communications technology are starting to pile up. Live web-based meetings are not only the perfect way to connect a global  team, but they are more cost effective, and save time which otherwise cuts into productivity and the bottom line.

Here are four compelling benefits that entrepreneurs and small- to medium-sized companies can realize by utilizing video conferencing.

1. Saving Money

Travel costs are becoming increasingly prohibitive as fuel prices rise. With a simple video link, you can maintain those very important relationships with clients and stay in touch with colleagues whenever you want to. Yes, there are some start-up costs, but the return on investment is extremely quick, allowing  you to save your travel budget for a few high profile, face-to-face dates and conferences each year.

In addition to the major cost-savings, moving those meetings online can also help reduce your firm’s carbon footprint. In a recent study it showed that driving one hour for a meeting uses the same electrical power as 1,000 hours of video conferencing! That’s music to the environment and to your wallet.

2. Connecting Disparate Employees

Studies show that nearly 80% of Americans say they’d like to telecommute. Retaining valuable employees who relocate or need to work from home a few days a week also saves on office space, not to mention costly recruiting and retraining. This is particularly important for small firms that rely on the expertise of a handful of critical staffers who have long-time customer relationships and institutional knowledge.

With video conferencing, telecommuters and remote employees stay on track and can add insights into day-to-day operations and new policies. You also won’t be limited by geography when finding new hires.

Also, video conferencing capabilities can connect teams in different offices. Therefore, no-need to wait for a quarterly get-together, you and your team can make decisions in real time via web conference. You can talk, display materials, demo new products or services and get immediate feedback in a video conference.

3. Maintaining Personal Connections

“A picture is worth a thousand words” may be a tired cliche, but it proves particularly true when it comes to cementing relationships. In contrast to a conference call, a live, online video meeting allows participants to see your facial expressions and body language, which helps the meetings feel more personal and familiar.

Most video/web conferencing suites allow you to tape and archive important meetings, key strategy sessions and standard training modules that may be useful for new hires. Storing a library with this recorded information forms a vault of company milestones. In addition to cost-savings, these materials can be used for on-boarding remote hires in a way that feels more personal than a dry, text-based manual.

4. Improving Work-Life Balance

Excessive travel can quickly burn out employees unused to tough hours on the road. As a small business owner or consultant, it’s important to make sure you don’t burn out either.  Reducing, the need for frequent travel takes away a great deal of stress off key people that you can’t afford to lose — not to mention yourself of course.

When you do have to be out on the road, teleconferencing can keep you connected more reliably. it’s not uncommon to put on a web based conference from your hotel room, all you need is an internet connection and your off to the races.  Bad weather or unforeseen circumstances can leave consultants and business owners stranded on the way to meetings, but web conferencing circumvents the headaches of canceled flights, long drives, or testy weather.

If you would like more information on incorporating video communication tools into your business, give me a shout, I’d love to give you a demonstration.


To your success


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About Sandra Spence

Sandra Spence is a passionate entrepreneur and loves sharing posts on Life, Health and Prosperity for others. As an established online marketer, video and personal branding coach and mentor, you can expect the most up to date information on her blog. She is an avid traveler, loves sailing and scuba diving and supports Big Brothers Big Sisters. Stop by often to share your views:)

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3 thoughts on “4 Ways Video Conferencing Can Benefit Small Business

  • Muhammad Mahdi

    WOW … Sandra, this areticle is absolutely brilliant.
    What I get from it … is, that video not only provides an important solution to increasing attendance of your audience
    (tyhey don’t have to drive across town to hear your message),
    but it also allows you to deliver full expression of your ideas because your people can feel your energy, see your body language, hear the emotional emphasis in your voice …
    all in a way that captures the sensitivity of your audience .. in that very moment!

    Great post … I’m sharing it with my contacts.

    • Sandra Spence Post author

      Thanks Muhammad, I like the fact that I can have 15 people live on video at the same time, attending from anywhere in the world. Sure cuts down the on Jet fuel!
      Have a wonderful week.

  • Donna Merrill

    Hey SANDARA,

    Indeed an interesting post. Video conferencing has become important these days no matter if we have small of big business, it will surely benefit. So, great work done Sandara.

    ~ Donna