Your Book Is Your Best Lead Magnet
What most people don’t realize is that your best lead magnet is your book. If you’re like most entrepreneurs you are constantly looking to grow your list and evaluating the many lead generation tools, and tactics. Social media, Facebook Ads, email newsletters to mention just a few. Getting and keeping customers is the most important element of any business.
In this short video I discuss with Sigrid de Kaste, 2 x #1 Best selling author how you can use your own book as a low-cost way to generate high-quality leads.
When you decide to write a book the planning stage is the most important. You need to establish WHY you are writing the book, and reverse engineer the book based on the outcome you desire.
Each chapter needs to include call-to-actions in such a way to interactively engage your readers and drive them towards some sort of bonus gift.
Your give-a-way can be:
- training videos
- product samples
- PDF report
These are a few examples and we share many other idea’s with you in the video above and also teach in our online course. If you are thinking about writing a book and are curious to know what not to do then you need to check out this free report and learn the correct way to plan and write your book as a lead generation tool.