Just as your articles establish you as an expert authority, your marketing videos should do the same. To accomplish this, you need to consistently bring your viewers:
• Reliable facts and information
Use video and get found
• Solutions to common problems
• Information full of great benefits: for example, show how to save money, perform a task much more easily, actually use your product, learn a new skill
It doesn’t matter what topic your video follows – whether it’s instructional, funny, a “talking head” video, an interview – that’s only the method of delivery. To be perceived as valuable, you need to include solutions, benefits and facts your viewer can use.
Once you you have a video meeting this criteria, it’s time to add the second ingredient to your “success” mix… And that is “Promotion”.
Here are several ways you can increase your views.
1. Invite comments from right within your video. If you’ve uploaded it to a site such as YouTube, you really want those comments and back-links to related videos coming in! Directly inviting comments with a call to action is a much overlooked technique.
2. Create a buzz on your social networks. This goes without saying, of course; but push it one step further by asking your friends and contacts to promote it too. This is easy if you belong to a “Tribe”! (You’d be surprised how often this simple step is missed!) Finish off your Twitter tweet with (“please re-tweet”). Ask your friends on Facebook to Stumble or Digg it. Use the “Share” feature on YouTube (have a list handy!) when you first upload your video.
3. Consider your viewers. Create HD and regular versions, to accommodate viewers with all types of equipment. State that both versions are available in all your promotional efforts – many viewers on dial-up who might ordinarily ignore all video announcements will actually check out videos, if someone points out they’re (a) short (b) available in “low res” as well as “high”.
4. Include a trailer. Most likely, your video was made to direct people to your website. Let them know who you are, what you’re known for and where they can reach you. Don’t assume that just having the URL appear for two seconds at the end of your video is going to do all the work. A 15 second trailer makes your video efforts look professional and focused. This can be created very easily at www.Animoto.com
5. Leave a link to your site beside your video, as well as in it! Links within videos are not searchable: Links in YouTube’s text areas are definitely search-able. Your link should be at the very beginning of your description.
6. Titles create the interest, and should be powerful. Remember that your viewers will be searching by key-phrase. They may not know they’re using keywords, but this is what will either bring up your video as a suggestion for them to view – or not. Use Google’s free keyword tool, to get an idea of what they’re searching for.
What Your Marketing Videos Say About You?
Keeping these tips in mind will help your videos deliver the most important message of all: That you’re an expert and professional who knows what you’re doing – and knows exactly how to help.
To your success!
13 Comments and Pings on Marketing with Video
Hi Sandra, thanks for the very useful tips when video marketing. The tags on your video details are important also. On Youtube, put your tags within quotes if they have more than one word, eg “video marketing”
Have fun! Julieanne
.-= Julieanne van Zyl´s last blog ..Learn MLM Leads Generation in a Tribe Community =-.
Great advise Julieanne, thank you
Hi Sandra, I love what you are doing. Video marketing is so huge and we have undermined its power for too long. Thanks for this reminder. Your friend, Enomfon
.-= Enomfon´s last blog ..CONQUER YOUR FEAR OF PROMOTION- MUMS! =-.
Thanks Sandra. Lots of practical tips. The 15 second trailer is a good one.
Cheers.
Sandra,
Great points to follow when doing videos. Especially links to your website or whatever you’re cross promoting with. Just like anything else, unless you target the niche you are working in, this will all be for naught. Appreciate your timely tips,
Val
The Past is the Past – http://www.valwilcox.com/the-past-is-the-past/
Hi Sandra,
You’ve covered some excellent tips here!
It still amazes me every time I’m on Youtube to see so many people missing the opportunity to have their videos syndicated. Most people still don’t have their website listed as part of the description. There have been so many times I’ve actually enjoyed a video and wanted to visit the persons site and there’s nothing there!
Great tip on creating a trailer using Animoto. I haven’t yet used it as I’m more familiar with OneTrueMedia for creating montages.
Thanks for sharing your knowledge
Michaelé
.-= MichaelĂ© Harrington´s last blog ..How To Bring Your Team Online Without The Overwhelm – Part 2 =-.
Hi Michaele, I use OneTrueMedia too, but short Animoto’s can be made on the run, even from your iphone, so easily, its a fun tool.
Sandra:)
Hi Sandra,
You touched on great tips for video marketing especially for those like me who isn’t doing much video marketing right now. But it’s on my goals list for 2011 to do more.
Thank you for sharing such great tips!
Janette Stoll
Thanks Janette, once you start using video you will see just how easy it can be with the right tools, then you will be using it all the time! Let me know if you would like any help.
Sandra
Sandra,
Video is very important to reach out to people. There is so much news and people really like a personal touch. It is a way to separate yourself from the masses. Great job and creating content and providing visual’s for people’s content.
Emmie
.-= Emmie Olivas´s last blog ..New Years Resolution Ideas- Achieving Your Goals and Exercise =-.
Thanks Emmie, the personal touch one achieves with video creates a relationship from the beginning. I love it.
Sandra, I really suck at doing videos. I will determine to do better this year. You had several suggestions that I need to pay attention to. Thanks for the push.
Hi Nelson,
I am sure you dont suck! but like they say, practice makes perfect:)
Here’s to your video fun, the bloopers can be as much fun!
Sandra
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